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Journal

Price, look, and the channel

How we price film, how faces and products stay consistent, and how a cut gets onto a channel.

  1. A courier holds a finished cupcake on a wet street at dusk.

    Cost · 4 September 2026

    What eight seconds of film costs

    Forty seconds a month. Five short films. A price you can read in pounds or dollars.
  2. The same courier kneels at a door; the woman in the gown takes the cake.

    Look · 2 September 2026

    The same face, every take

    Faces and products stay consistent from one film to the next. If a real person is on screen, you need their consent.
  3. The courier jumps a canal against a full moon.

    Channel · 28 August 2026

    Ready for the channel

    Check the claim. Pass the policy. Then someone on your team publishes. That is how an ad stays up.